Email marketing, along with search engine marketing, are the two oldest, most tested and most proven forms of highly measurable digital marketing.
Moves the conversation about your business to a more personal environment — the inbox.
It’s also amazingly cost-effective. With an ROI of around 4,300% , email practically pays for itself.
With intuitive automation platforms, you can set up automated workflows and send triggered campaigns based on your subscribers’ behaviour.
With advanced list segmentation, you can speak directly to different groups within your audience so that you can serve them better your results.
August 12, 2015